Bringing back the science in pet food

Pet food studies can be quite expensive, but are pivotal to bringing the science back to the conversation before pet owners decide themselves what’s best for their pet.

This was stated by Dr Melissa Brookshire, founder of North River Enterprises, a US company serving the pet food industry with veterinary customer support and regulatory compliance advice. Brookshire spoke at the pet food session at ONE: The Alltech Ideas Conference, taking place this week in Lexington, Kentucky and focused on the humanisation of pets, the effect on pet nutrition and whether we should consider this as a dangerous trend.


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