The hopes are high when a high-end retailer, a premium food manufacturer, an innovative fibre material producer and a food packaging specialist join forces in an accelerated development project. The aim was nothing less than to find a plastic-replacing, sustainable solution for ready meal trays used in significant quantities every day.
Tangible results of this co-operation are hitting the market in the UK with growing volumes just now. Waitrose & Partners launches its Italian ready meal range in the new fibre-based tray suited for both microwave and regular ovens.
